Success story of Apeksha Gupta — Youngest CEO of John Jacobs | Believer of tech-driven future for eye-fashion
Fearless, confident, and smart, Apeksha Gupta became the youngest CEO and creative director of one of the leading D2C eyewear brands, John Jacobs, in 2018. Her strong sense of clarity channels her mindset for a revolutionary, technology-driven future for eye fashion. Her on-the-go style preference of a sleek dress, blazer, and structured eyeglasses identifies her fierce, chic, and feminine bent. Apeksha Gupta Apeksha started her career in a luxury space, a segment where India was still lacking. She worked as an intern with Future Brands and later shifted to Reliance Brands, Diesel, and Super Dry. The branding and provocative imagery used by Diesel in its heydays came as a fresh outlet for a bigger change. Demonetization and its impact on the luxury space allowed her to expand her focus towards larger markets, where external problems were not much of a hindrance for the business. She also learned the children’s business at Marks and Spencers, to break into the larger spa...